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GPWA CONFERENCE 2006 - PRESENTATIONS
Opening Remarks & Introductions  (35MB)
In The Zone - Creating a Gaming Portal Site: A Case Study Building a new portal website - one that is understandable, engaging, and credible - can be a major deal for any organization, whether large or small. Poker Zone - Casino City's soon to be launched poker portal - is a great example. Attendees listened to what the team at Casino City is doing to make Poker Zone a reality, in critical areas including content, design, search engine optimization, and publicity, lessons learned, and the tactics that were chosen for building and promoting the site. Speakers: Michael Corfman, GPWA Executive Director; President & CEO, Casino City; Robert Encarnaçao, Director, Web Engineering, Casino City; Steven Corfman, Fair Gaming Advocate, Casino City; Bruce Sabot, Director of Sales, Casino City (128MB)
Smooth Sailing In Troubled Waters - Operating a Gambling Portal Site in the Current Legal Environment Gaming portal owners must carefully navigate through a sea of legal ambiguity. This brief overview of current regulatory and policy issues examinesd the inherent risks in advertising online gaming and looked at ways of mitigating those risks. Speaker: Bradley Vallerius, iGaming Industry Reporter, Casino City (48MB)
Foresite & Hindsite - Affiliate Program Panel Discussion: Making Your Site Better & More Profitable Useful tips and invaluable insights from experts in the field on how to make your site more effective and successful - a place that today's online gaming enthusiasts will want to visit again and again. Moderator: Bruce Sabot, Director of Sales, Casino City Panelists: Cedrik Caron, Marketing Manager, Gambling Federation; Lloyd Apter, Director, BrightShare Network; Rebecca Liggero, Account Manager, Casino City, Jon-Jon Keegan, Affiliate Director G3 Partner
All Things Being Equal - Fair Gaming Issues in the iGaming Industry The session addressed key questions of fairness, accountability, and trust/distrust in the industry. Participants considered our collective project of making the web a safer and more trusted gaming venue, and examined specific steps that the GPWA and portal webmasters can take in advancing this goal. Speaker: Steven Corfman, Fair Gaming Advocate, Casino City (57MB)
How'd Those Guys Ever Find Us? - Using Google Analytics to Understand Your Site Traffic Last year, Google announced its intent to purchase a California web-based analytics company, Urchin Software Corp. They rebranded it as Google Analytics and now offer their product for free to website owners and marketers, who utilize it to understand their users' experiences more fully, optimize content, and track marketing performance. The session looked at how to incorporate this tool into your strategy for managing your portal site for success, and also reviewed other tools that compete with it. Speaker: Robert Encarnaçao, Director of Web Engineering, Casino City (70MB)
Alexa & Hitwise - They're Watching You! Alexa and Hitwise both monitor the behavior of users on websites, but that's where the similarities end. This session walked attendees through the information provided by both organizations, comparing and contrasting the data and services they each provide. If you look at the data with the proper degree of skepticism, you can learn many interesting facts that will help you be successful. But if you take the raw data as the gospel truth, it's easy to draw false conclusions. Speaker: Michael Corfman, GPWA Executive Director; President & CEO, Casino City (partial recording 11MB)
GPWA - Where Do We Go from Here? Closing remarks by GPWA Executive Director, Michael Corfman >> Listen to the presentation (37MB)
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