GPWA CONFERENCE AT EiG AFFILIATE ZONE SEPTEMBER 24-25, 2008
Centre Convencions Internacional Barcelona CCIB • Rambla Prim, 1-17 • 0919 Barcelona, Spain • www.ccib.es
Centre Convencions Internacional Barcelona CCIB • Rambla Prim, 1-17 • 0919 Barcelona, Spain • www.ccib.es
GPWA Conference Presentations
View the Complete GPWA Conference Agenda »
All Sessions will be held in the Presentation Theater.
| Wednesday, 24th September | |
| 10.30 – 13.30 | Affiliate Clinic: Site Reviews and Demos Location: Affiliate Zone The conference will open with one-on-one and small group clinics centering on the heart of the GPWA ethos – webmasters helping webmasters! Industry veterans will be available to review your website and offer feedback on its strengths and areas for improvement, giving concrete steps to take home and implement. Laptops will be available to view live sites, or you can bring files with your unlaunched pages for critique before they go live. Webmasters interested in receiving site feedback can sign up at the event or contact us to submit your sites in advance. Demos for a number of webmaster tools will also be offered to help walk you through benefits and teach you the steps to implement them. |
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| 11.10 – 13.00 | Jurisdiction Information Sessions Regulators will present information on the licensing environment and support infrastructure in their respective jurisdictions. Learn about compliance requirements your advertised programs adhere to and how key jurisdictions differentiate themselves from one another. Featured regions include Malta, Alderney and Isle of Man. This portion of the main EiG agenda is open to GPWA Conference attendees and will take place in the Presentation Theater. |
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| 14.30 – 15.00 | Markets vs. Communities: Using Social Media to Increase User Acquisition & Retention Nicky Senyard, CEO, Income Access Canada Users have become sufficiently savvy and suspicious that ranking well in search results often isn't enough to succeed as an affiliate marketer. Trusted and established communities have not only become increasingly important in acquiring and retaining traffic, but integral in being able to refer it. Consequently, to successfully grow their user-base, affiliate marketers need to understand:
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| 15.00 – 15.30 | Marrying iGaming Affiliate Marketing & Social Networks Michael Corfman, CEO, Casino City & Executive Director, GPWA Casino City is placing a big bet on social networking as an important future affiliate revenue stream with the development of its Facebook Places I've Played application. This presentation reveals secret details of Casino City's plans and strategy and provides specific in-depth examples of how the strategy can easily be adopted by any iGaming webmaster or iGaming operator to increase their revenue and profits. |
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| 15.30 – 16.00 | Optimizing for Conversions Bill Yucatonis, Director of Affiliate Marketing, Everest Gaming Web marketers can spend unlimited time updating their website, but are you optimizing effectively for the brand(s) you’re promoting? This must-attend session will help get you focused, and review some unique and proven methodologies that are simple ways for understanding your web traffic, their buying motivations, and how they move through and interact with your website. The goal is conversion – getting more people to do what you want them to do on your site. The reward is more affiliate earnings. Optimize your web investment and spend 30 minutes with me going "back to basics".
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| 16.30 – 17.15 | World Class Strategies, Insights from the Giants: Gambling Portal CEO Panel I Moderator: Bryan Bailey, Founder and CEO, CasinoMeister.com Björn Evers, CEO, Rock Intention, Chance Publications, and Turtle Creek Michael Corfman, CEO, Casino City, and Executive Director, GPWA Ebbe Groes, CEO, Betbrain James McBriar, Managing Director, Gambling.com The industry has changed tremendously since its inception. What has enabled some portals to flourish while other struggle? What does it take to build a world-class website that is competitive in today’s environment? And what will it take to stay ahead for tomorrow? This session brings together heads of some of the most successful gambling portal companies to examine what has lead to their success and where they see the biggest opportunities for the future. The session will begin with questions from the moderator, and will open up for questions from the audience after initial background and depth have been established. |
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| 17.15 – 18.00 | Affiliate Director Advice & Insights J.C., CEO, Rome Partners Fintan Costello, Operations Marketing Manager, PaddyPower.com Roman Humpelstetter, Head of Affiliates, Interops Pierrick Leveque, Head of Affiliates, Virgin Games Affiliates Shaun O’Neill, Director of Affiliate Marketing, Million Dollar Poker Club Topics for the Affiliate Directors include: What determines and differentiates their largest and most successful affiliates from the rest? How does their affiliate program contribute to the success of these affiliates? How does each program guide their affiliates? What tools and incentives are used? |
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| Thursday, 25th September | |
| 10.00 – 10.30 | Affiliate Clinic: Site Demos Location: Affiliate Zone Day 2 continuation of one-on-one and small group clinics centering on site demos and feedback. |
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| 10.30 – 11.00 | Getting the Most from Search - Integration, Ethics and Testing for Success Andrew Girdwood, Head of Search, Bigmouthmedia Topics covered in this presentation include:
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| 11.00 – 11.30 | Top 12 SEO Tips for 2008 Gary Beal, Head of Search and Training, Stickyeyes Find out the newest strategies for keeping your site at the top of the search engines. |
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| 12.00 – 12.30 | Viral Marketing Harry Lang, Managing Partner, The Fridge Using the best viral marketing strategies to create campaigns that attract a higher quality of player for less money. |
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| 12.30 – 13.15 | Starting from the Ground Up, Insights from Small to Mid-sized Businesses: Gambling Portal CEO Panel II Co-Moderator: Christine M., Co-owner, Streak Gaming Co-Moderator: Ian Simms, Owner, OGGS Judd Muir, Owner, Yabadoo.es Luuk N., Owner, Speelgratispoker.nl and other sites Koen, Webmaster, CasinoFun.eu Building a successful gambling portal can be a difficult task with an array of challenges – from content creation, site design and coding, attracting visitors, to ensuring conversions and selecting affiliate programs to promote. This panel features smaller and mid-sized portal webmasters highlighting what has worked for them and what they wish they knew when they started, tracing the path from hobbyist to professional. This session will open with questions from the moderators designed to introduce the panelist’s sites and provide concrete ideas and resources, then open up to audience questions. |
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| 12.30 – 13.15 | Affiliate Clinic: Site Demos Location: Affiliate Zone Day 2 continuation of one-on-one and small group clinics centering on site demos and feedback. |
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The GPWA Times Magazine is the official publication of the GPWA Conference. Contact us to reserve your space today! |
The GPWA Conference at the EiG Affiliate Zone is organised in conjunction with Clarion Gaming.
Admission to the EiG Affiliate Zone and the GPWA Conference is FREE to verified Affiliates.
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