GPWA Conference @ AiG Macau 2009

February 24-25, 2009 - The Venetian Macau Resort

The GPWA has partnered with Clarion Gaming and Beacon Events to offer a GPWA Conference Track with affiliate-focused sessions during the AiG Congress & Expo in Macau.

Affiliates who register in advance will be able to attend the AiG Online Marketing Masterclass given on Tuesday, the 24th of February, free of charge. And the GPWA is also arranging a series of affiliate-oriented sessions to be given on Wednesday, the 25th that will be free for affiliates that pre-register. Free admission to meet with exibitors in the exhibit hall on Wednesday is also included.

Online Marketing MasterClass Agenda - Tuesday, February 24th
Tailoring your Marketing Strategies for the Asian Markets

8.15 – 9.15 Registration

9.15 – 9.30 Welcome & Opening Address by the Chairperson

9.30 – 10.00 Branding & Content Strategies for the Asian Market
Tony Tong, Co-Founder, PacificNet
  • Is brand or content the driving factor in Asia?
  • Understanding affiliate marketing and the agent system in China and Asia
  • Alternative online marketing strategies
  • Identifying and accessing discreet markets
  • Co-marketing deals with Asian channel partners and media companies

10.10 – 10.40 Marketing in China
Charles Gillespie, CEO, WSN

  • The great firewall of China
  • Profile of the average Chinese Internet user
  • Understanding how the Chinese use the Internet as a vehicle for social networking and online forums

10.50 - 11.10 Morning refreshment break

11.10 – 11.40 Understanding the Psyche of Asian Gamblers
Helen Soteriou, Research Psychologist, Nottingham Trent University

  • History of gambling in Asia
  • What kind of social stigmas exist for gambling?
  • Differences in the psyche of online vs offline players

11.50 – 12.20 Winning the Customer Loyalty Game in Asia
Ted Loh, Managing Director, Orient Gaming

  • How loyal are Asian players to brands?
  • Cross-promotion of gaming products - Should you be pricing aggressively to acquire new players?
  • Low-cost CPA tools
  • Differences in customer management in Asia – low touch, highly commercial
  • Offering incentives for loyalty programs - rewarding new, rather than existing, behavior

12.30 – 14.00 Networking Lunch

14.00 – 14.30 Search Engine Marketing - Increasing Visibility of your Website
Gary Beal, Senior Search Marketing Consultant

  • Top 12 SEO tips for 2009
  • Anticipating and keeping up with the technology behind search algorithms
  • Approaches for attracting international traffic

14.40 – 15.10 Web 2.0 - Using Online Social Networks to Create Communities and Retain Customers

  • Overview of social network communities in Asia
  • User-generated content as a revenue driver – How much customization/control should you give the user?
  • Allowing developers to create applications for use on the site and develop regionally specific games
  • Incorporating new features such as shared experiences, blogs, rating
  • Overcoming legacy platform and technology constraints
  • Generating traffic vs generating cash-flow

15.20 – 15.40 Afternoon Refreshment Break

15.40 – 16.10 Creative Branding in Gaming: Waiting for the Great Leap Forward
Richard Henderson, Strategic Branding & Creative Director, Maverick Brands Asia

  • What casino marketers can learn from the humble baked bean
  • The good, the bad and the ugly - with an emphasis on ugly
  • Viral - why 95% of "YouTube" campaigns die a lonesome death
  • SEX - now we have your attention! Girlie calendars and gimmicks
  • Are affiliate schemes the worst form of 'branding' known to man?
  • The wisest strategies to get your gaming brands into the right hands

16.20 – 16.50 Latest Trends in International Web Traffic
Michael Corfman, President & CEO, Casino City; Executive Director, GPWA

17.00 Close of Online Marketing Day

17.00 - 19.00 Pre-Registration Cocktail Party
Network with affiliates, meet new and old friends, and pre-register for the main conference to avoid the morning queues.

GPWA Conference Sessions - Wednesday, February 25th
Special Affiliate Marketing Sessions will be held from from 10.00 until 16.00 at the GPWA Conference @ AiG. Topics will focus on challenges and opportunities for affiliate marketing in Asia.

Speakers include: